Distribution management is an main term that refers to numerous activities and processes such as packaging, inventory, warehousing, supply chain and logistics 4 5. However, in general terms, distribution management encompasses the activity closest to the customer end of the supply chain. Distribution (or place) is one of the four elements of the marketing mix.Distribution is the process of making a product or service available for the consumer or business user who needs it. (Source: Bert Rosenbloom, Marketing Channels: A Management View, Dryden Press, Chicago, 1983, p.11.) from the suppliers to the physical distribution of the finished products to the consumers which encompasses logistics, material handling, and purchasing. Channels of Distribution – Meaning and Definition: Generally, they are organized into teams led by supervisors and other managers, so the distribution manager also has a role in supporting his direct reports. 2119 words (8 pages) Essay. It’s clear that senior distribution executives know they need to modernize. Distribution channels are intended to limit the number of the transactions goods have to go through on their way towards its final destination. Need of Channels of Distribution 9. When it comes to managing all the moving parts, warehousing plays an important role in streamlining the supply chain. Another pertinent factor that logistics management takes into account is the flow of goods in forward and reverse order. It acts as a decision support system to assist the control room and field operating personnel with the monitoring and control of the electric distribution … The rapidly growing markets and increasing complexities of distribution have increased the demand and requirement of the distribution channels. Importance of Middlemen 3. Following is the role of a distribution center in supply chains: Generally, the place of production is not the same as the place of consumption.So the goods have to be distributed to overcome the barrier of place. The role of the distribution channel involves several functions that can each be performed by one or multiple intermediaries. This role has role assignments to one or more role assignees. Distribution Intensity 7. These intermediates have wide contacts, expert knowledge and trade experience. Role of Intermediaries 6. Distribution management refers to overseeing the movement of goods from supplier or manufacturer to point of sale. Physical distribution functions will impact both channel organization and the manner in which channel relationships are coordinated over time. Distribution means the process by which we make the goods or the service available to the end consumer. It is about getting the right medicines to the right patients at the right time, safely and efficiently. Therefore, they can achieve more efficient distribution than producers. The importance of distribution will become clearer when it is realised that most of the marketing failures are in fact distribution failures. A distribution manager may also work at a manufacturing plant that markets products directly to businesses and consumers. Recent innovations in rural distribution models have expanded the role of the distribution partner. Role of Channel of Distribution and Physical Distribution of Goods! Management Decisions 12. More clarity is necessary on the role of physical distribution functions within the general domain of channel management (Frazier, 2009). Role 4. Transportation and distribution involve the management of people, infrastructure, operations/ logistics and vehicles (Nestle Company, 2016). Every day, pharmaceutical distributors sustain a complex supply chain, serving as an important link in the healthcare system and delivering medicines safely, securely and efficiently. Darren Hughes. Facilitation: Channels of distribution even provide pre-sale and post-purchase services like financing, maintenance, information dissemination and channel coordination. Types of Intermediaries 8. 1st Jan 1970 Information Technology Reference this Disclaimer: This work has been submitted by a university student. Functions 10. The rapid innovation and progress of technology, particularly in the last decade, has transformed the distribution of goods and services fundamentally. Healthcare distribution has never been just about delivery. Objectives of Channels of Distribution 3. ... warehousing and inventory management. Factors Influencing 5. Distribution management is mentioned extensively in current logistics literature, and there are numerous examples of how important distribution management was during recent operations, and how it is the concept with which the Army will be supported logistically in the The role of distribution in the Supply Chain. 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